Monogram Pictures
Monogram Pictures Corporation was a Hollywood studio that produced and released films, most on low budgets, between 1931 and 1953, when the firm completed a transition to the name Allied Artists. Monogram is considered a leader among the smaller studios sometimes referred to collectively as Poverty Row. The idea behind the studio was that when the Monogram logo appeared on the screen, everyone knew they were in for action and adventure.
Monogram was created in the early 1930s from two earlier companies, W. Ray Johnston's Rayart Productions (renamed "Raytone" when sound pictures came in) and Trem Carr's Sono-Art Pictures. Both specialized in low budget features and, as Monogram Pictures, continued that policy until 1935 with Carr in charge of production. Another independent, Paul Malvern, released his Lone Star western productions (starring John Wayne) through Monogram.
The backbone of the studio in those early days was a father-and-son combination: Robert N. Bradbury, writer and director, and Bob Steele, cowboy actor, were on their roster. Bradbury wrote almost all of the early Monogram and Lone Star westerns. While budgets and production values were lean, Monogram offered a balanced program, including action melodramas, classics, and mysteries.
In 1935, Johnston and Carr were wooed by Herbert Yates of Consolidated Film Industries; Yates planned to merge Monogram with several other smaller independent companies to form Republic Pictures. But after a short time in this new venture, Johnston and Carr left, Carr to produce at Universal and Johnston to restart Monogram in 1937.Monogram continued to experiment with series; some hit and some missed. Definite hits were Charlie Chan, The Cisco Kid, and Joe Palooka, all proven movie properties abandoned by other studios and revived by Monogram. Less successful were the comic-strip exploits of Snuffy Smith, the mysterious adventures of The Shadow, and Sam Katzman's comedy series co-starring Billy Gilbert, Shemp Howard, and Maxie Rosenbloom.
Later Monogram very nearly hit the big time with King Brothers Productions' Dillinger, a sensationalized crime drama that was a runaway success in 1945, and received Monogram's only major Academy Award nomination, for Best Original Screenplay. Monogram tried to follow it up immediately (with several "exploitation" melodramas cashing in on topical themes), and did achieve some success.Producer Walter Mirisch began at Monogram after World War II as assistant to studio head Samuel "Steve" Broidy. He convinced Broidy that the days of low-budget films were ending, and in 1946, Monogram created a new unit, Allied Artists Productions, to make costlier films.
At a time when the average Hollywood picture cost about $800,000 (and the average Monogram picture cost about $90,000), Allied Artists' first release, It Happened on Fifth Avenue (1947), cost more than $1,200,000. Subsequent Allied Artists releases were more economical but did have enhanced production values; many of them were filmed in color.
The studio's new policy permitted what Mirisch called "B-plus" pictures, which were released along with Monogram's established line of B fare. Mirisch's prediction about the end of the low-budget film had come true thanks to television, and in September 1952, Monogram announced that henceforth it would only produce films bearing the Allied Artists name. The Monogram brand name was finally retired in 1953. The company was now known as Allied Artists Pictures Corporation.
At a time when the average Hollywood picture cost about $800,000 (and the average Monogram picture cost about $90,000), Allied Artists' first release, It Happened on Fifth Avenue (1947), cost more than $1,200,000. Subsequent Allied Artists releases were more economical but did have enhanced production values; many of them were filmed in color.
The studio's new policy permitted what Mirisch called "B-plus" pictures, which were released along with Monogram's established line of B fare. Mirisch's prediction about the end of the low-budget film had come true thanks to television, and in September 1952, Monogram announced that henceforth it would only produce films bearing the Allied Artists name. The Monogram brand name was finally retired in 1953. The company was now known as Allied Artists Pictures Corporation.
Allied Artists did retain a few vestiges of its Monogram identity, continuing its popular Stanley Clements action series (through 1953), its B-Westerns (through 1954), its Bomba, the Jungle Boy adventures (through 1955), and especially its breadwinning comedy series with The Bowery Boys (through 1957 with Clements replacing Leo Gorcey). For the most part, however, Allied Artists was heading in new, ambitious directions under Mirisch.
For a time in the mid-1950s the Mirisch family had great influence at Allied Artists, with Walter as executive producer, his brother Marvin as head of sales, and brother Harold as corporate treasurer. They pushed the studio into big-budget filmmaking, signing contracts with William Wyler, John Huston, Billy Wilder and Gary Cooper. But when their first big-name productions, Wyler's Friendly Persuasion and Wilder's Love in the Afternoon were box-office flops in 1956–57, studio-head Broidy retreated into the kind of pictures Monogram had always favored: low-budget action and thrillers. Mirisch Productions then had success releasing their films through United Artists.Monogram/Allied Artists survived by finding a niche and serving it well. The company lasted until 1979, when runaway inflation and high production costs pushed it into bankruptcy. The Monogram/Allied Artists library was bought by television producer Lorimar; today a majority of this library belongs to Time Warner.
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