The backbone of the studio in those early days was a father-and-son combination: Robert N. Bradbury, writer and director, and Bob Steele, cowboy actor, were on their roster. Bradbury wrote almost all of the early Monogram and Lone Star westerns. While budgets and production values were lean, Monogram offered a balanced program, including action melodramas, classics, and mysteries.
At a time when the average Hollywood picture cost about $800,000 (and the average Monogram picture cost about $90,000), Allied Artists' first release, It Happened on Fifth Avenue (1947), cost more than $1,200,000. Subsequent Allied Artists releases were more economical but did have enhanced production values; many of them were filmed in color.
The studio's new policy permitted what Mirisch called "B-plus" pictures, which were released along with Monogram's established line of B fare. Mirisch's prediction about the end of the low-budget film had come true thanks to television, and in September 1952, Monogram announced that henceforth it would only produce films bearing the Allied Artists name. The Monogram brand name was finally retired in 1953. The company was now known as Allied Artists Pictures Corporation.